Communication

Church video marketing is a growing term to encompass church communication through video. While many churches still don't love the term, "church marketing," there is a growing adoption of this terms thanks to church communication pioneers, Kem Meyer, Tony Morgan, Richard L. Reising who wrote, "Church Marketing 101" back in 2006 (this is by no means a comprehensive list).

Increasing attendance is a top priority for most churches. Bringing more people through the doors of the church can translate to impacting more people for Christ.  Church is where communities of worshippers can deepen their faith and connect with other believers. Worshipping together is vital to the Christian life, yet many churches struggle to fill the pews.

Do you remember when texting first became “a thing?” It was confusing to me. I didn’t understand why someone would type on their flip phone when they could just call me. My, have times changed. Now, you can text so quickly and efficiently that George Jetson couldn’t have imagined it. As I type this, I look down at my watch and think of how many texts I’ve sent from this little device, via audio. Let’s leverage text message communication for Jesus. Here are five keys to handle it with excellence:

Often, pastors are asked to speak and officiate events such as weddings and funerals. Musicians and worship leaders are also asked to perform and lead congregations at such events. Often, people are afraid to officially 'charge' for their services even though no one would ever expect someone to perform these events for free.

Social media is a tool. It is a neutral device that can be used for good or ill depending on the person wielding it. Unfortunately, we are more often interested in the negative stories about social media: how Facebook leads to divorce, how teens use Snapchat to send inappropriate pictures, and how trolls harass people on Twitter.

If you want to extend your church’s reach, you need to go where people are. In this day and age, that means getting comfortable with the world of social media. Adults spend an average of five-and-a-half hours per week engaging on social media. That number has jumped by 36% since 2015.

Graphics design and social media go hand-in-hand. For the church communicator and pastor who need to have all social media channels firing at all times, knowing what sized images and graphics to use both for personal accounts as well as for church social media channels is very important to appear professional and engaged. 

Twitter search is a virtually unknown tool by many with the Church. If your desire is to connect organically via social media to know what's going on in your community, or to reach out to seekers right under your nose, using Twitter search can help point your church social media efforts in the right direction.