church media

I live, eat and breathe social media for a living. While you probably don't, there are for sure valuable lessons to be learned from the social media landscape that can be applied to your church. I’m not a marketer by trade, but I’ve been a relatively active user of various social media platforms since I first heard that AOL Instant Messenger door creak open for the first time when I was in elementary school.

A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult. The normal factors may not be as obvious as in other ROI calculations. For churches, looking at social media ROI can be trickier. Ministry isn't always trackable in the same way sales are.

An often-misunderstood aspect of video production, color correction, should always be part of your post production process. I want to demystify the process and help you plan your shoot to make color correction work for you. Before diving in let's define some terms: Color correction and color grading are somewhat interchangeable terms. However, there are subtle differences.

Building (or even keeping) a media ministry team in the church is a challenge. For 11 years, I wore many hats in my small church in Kentucky. I was the youth minister for seven years and lead pastor for four. I changed light bulbs, and cleaned bathrooms and floors, all while leading, counseling, and planning. Been there? I know I'm not alone. I was in a paid ministry role at the church. Many of you aren’t. You’re full-time teachers, factory workers, doctors, accountants, parents, and grandparents. You're a volunteer doing everything you can to balance work and home life while serving your local church.

Have you ever had a conversation where you thought you were being totally clear? Only to realize later, that the person you were talking to understood the conversation differently. You both were talking about the same thing, but what was communicated was very different. Unfortunately, church communications can be this way too.

LinkedIn is a great way for you to connect with pastors and other church leaders. To use it effectively, there are a few things to keep in mind. The following infographic outlines strategies for...

Having a great idea story idea is just the beginning of an effective church video. Before you start shooting, here are some video basics to keep in mind. Feel free to download and print these quick tips for how to compose, light and record audio on your next video.

One of the funnest articles I’ve read on the now famous pound symbol was called “Ode to the #Hashtag: A tribute to the most ubiquitous symbol of our digital times.” It was written back in 2013 by Andrew Miller on Medium, but is every bit as relevant today as it was back then. Especially this line: “People don’t know how to use you, But dump you everywhere just in case, Brands all rush to be your friend, To justify their journeys into cyberspace.” That is so true.