HomeSundaysAudiovisualThe Benefits of Color Correcting Video

The Benefits of Color Correcting Video

-

An often-misunderstood aspect of video production, color correction, should always be part of your post production process. I want to demystify the process and help you plan your shoot to make color correction work for you.

Defining Terms

Before diving in let’s define some terms: Color correction and color grading are somewhat interchangeable terms. However, there are subtle differences. Often, color correction is the first step in the color process. It simply means correcting the problems in the video image. This means adjusting the black and white levels, gamma and contrast as well as fixing exposure and white balance problems. Most projects, for reasons of time or budget constraints, stop here. The next step in the color process is color grading. Color grading adds another level of artistry in which the colorist (the person trained in color grading) can use masks to change and alter the image, can match the look and color of different shots and adjust the overall tone and feel of certain shots.

Why Color Correct?

Color can change the mood and emotion of a video and affect the audience. It’s important not to overlook its power, just as audio can make or break a video. But all too often production can be a whirlwind process. Once you get the video edited it’s tempting to upload the file and rest easy. But I would encourage you to push through and do some color correction. When shooting a sermon bumper, story, testimonial or any other project, many times filming happens in multiple locations at different times of the day with different lighting conditions. To think that every frame of every shot will be exactly correct would be a mistake. What if you accidentally

When shooting a sermon bumper, story, testimonial or any other project, many times filming happens in multiple locations at different times of the day with different lighting conditions. To think that every frame of every shot will be exactly correct would be a mistake. What if you accidentally under expose some shots, or over expose? What if you used different cameras? Color correction helps minimize these issues and keeps the viewer from being distracted by problems in your video. The most important thing to get right in

The most important thing to get right in video is skin tones. Color correction should be the process of getting skin to look most natural. We do this by adjusting the video as we would a TV picture…brightness, contrast, tint, etc. It’s a good idea to use the waveform scope in your editor to make sure your video levels are acceptable while simultaneously looking at a trusted monitor to make sure it looks good. Ideally, wherever skin tones appear in the video, the scope video level should be around 80%. You don’t want black levels to go below 0% or white levels above 100%. Otherwise,

Ideally, wherever skin tones appear in the video, the scope video level should be around 80%. You don’t want black levels to go below 0% or white levels above 100%. Otherwise, detail in these areas is lost, like an audio signal that clips when it’s too loud. The best way to get great video through color correction is to expose your image correctly when you are shooting.

Tools of the Trade

Final Cut Pro X and Adobe Premiere CC have built-in color correction tools. Read through the manuals and learn how to make adjustments to your video so your viewers won’t find your images too dark, bright or distracting.

Additionally, you can purchase specific color looks that emulate film stocks and popular film styles. Red Giant is known for having a large library available on their website.

Learn more about the process and art of color correction and color grading here.

DaVinci Resolve is a professional-grade color correction and grading software. The company behind the software actually offers a free version.

Next time you take a project through post production, take a little extra time for color correction to match your shots, correct the image, and better tell your story through color.

How do you color correct your video footage?

Matthew Fridg
Matthew Fridghttp://www.churchvideocoach.com
Matthew is an Emmy®-nominated filmmaker and founder of Church Video Coach. He has produced work for NFL, Discovery Channel, Fox, GNC, Velocity Network, Freethink Media, Martin Guitar and more. His passion is to tell compelling stories with a cinematic approach. Having served as an Associate Pastor and Worship Leader for nearly 10 years, he also desires to see churches use video to effectively communicate the Gospel in new and creative ways. His work as a blog writer, podcast guest and public speaker has been seen at [twelve:thirty] media, worshipideas.com, Churchm.ag, ChurchLeaders.com, ThomRainer.com, rad-ideas.com, ChurchFilms.com and the National Worship Leaders Conference. He lives near Pittsburgh, PA and in his spare time loves writing scripts, doing projects around the house and hanging with his wife and four kids.

1 COMMENT

  1. I liked what you said about how color can change the mood and emotion of a video and affect the audience. I noticed some older videos in my possession and I’ve been wondering how I would feel about them if someone did a color correction and got the fading and weird changes age did to the film to go away. Thank you for the information about how making modern videos means doing color correction as well as editing to ensure it leaves the impression on the viewer that you want.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Featured Posts

LATEST POSTS

4 Top Takeaways for Doing Online Church Services Well

All the leading voices agree — online church services are not just recording church. So then, what is online church? Here are some of the best principles experts agree on about how to think of online church.

4 Ways to Inspire Church Visitors To Keep Coming Back

Most of us have visited a new church for the first time. It’s a unique experience and one that many churches struggle to perfect. Thinking through each step that affects a newcomer can be tricky, especially if you have been part of the church for years and know everything there is to know.

Metaverse Church Summit Online Set For May 18

Leadership Network is hosting the Metaverse Summit on May 18, 2022. The online event is available with free registration. According to event organizer, Jeff...