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Internet Usage Among Older Generations [Infographic]

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The Internet isn’t just for tweens and young socialites. In fact, a large population of Internet users are 50 and older, utilizing the Web for social media, shopping and even education. Let’s take a look at why the stereotype of the not-so-tech-savvy Baby Boomer is more than faulty.

Stats and Facts

Almost 1 in 5
Percentage of Twitter users over 50

53% 
Percentage of Americans 65+ who use the Internet
Of that 53%, 70% use it on a typical day.

27 hours per week
Average amount of time Baby Boomers 47-65 spent on the Internet in 2012

48%
Percentage of seniors (65+) who own a desktop computer

63%
Percentage of adults 50-64 who own a desktop computer

Senior Internet use (2000-2012)
The number of adults 50+ who use the Internet has grown significantly in the past 12 years.

A Closer Look: Social Media

Though the average age of the social media user is fairly young, a large percentage of social media profiles belong to adults 55 and over.

27.4 million
Adults 55+ who engage in social networking to communicate

1 in 3
Online seniors who use social media

This is a big difference from 2009, where only 13% of online seniors were using social media.

49%Percentage of online seniors who have a Facebook account

18%
Percentage of Twitter users 50 and older

A Closer Look: Shopping

Maybe it’s because they have the most money of any age group, or maybe it’s because they like the convenience; whatever the reason, adults 50 and older constitute a majority of the online consumer population.

59%
Percentage of online seniors who have made an online purchase in the past three months

$7 billion
Average annual amount spent online by adults aged 50+
Adults 50+ account for 80% of all online luxury travel spending.

older-generations-infographic

Lauren Hunter
Lauren Hunterhttps://laurenhunter.net
Lauren Hunter is a writer who loves the big picture of God’s journey we are all on together. In 2007, she founded ChurchTechToday, a website for pastors and church leaders to harness technology to improve ministry. Married to her high school sweetheart, Lauren lives in Northern California with her husband and their four children. Her latest book is Leaving Christian Science: 10 Stories of New Faith in Jesus Christ. She can be found online at https://laurenhunter.net.

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