Communication

One of the funnest articles I’ve read on the now famous pound symbol was called “Ode to the #Hashtag: A tribute to the most ubiquitous symbol of our digital times.” It was written back in 2013 by Andrew Miller on Medium, but is every bit as relevant today as it was back then. Especially this line: “People don’t know how to use you, But dump you everywhere just in case, Brands all rush to be your friend, To justify their journeys into cyberspace.” That is so true.

I am writing this during the weekend where much of the Northeast (and some of the Southeast) of the United States is reeling from a series of blizzards that dumped 18-30 inches of snow. I just received a message from one church regarding how they are cancelling service in order to maintain some of the wisdom of keeping folks off the road. And while I do agree with keeping folks from driving in dangerous conditions, many of our weather-cancellation messages just stop at "don't come out this week, we'll pick up next week."

Determining the best times to post to social media can be a challenge. Every expert has their own opinions so when we found this research based infographic on the subject it seemed like a good fit.

As I talk to church leaders, I'm amazed by the consistency of the challenges they face. One of the biggest questions they ask comes down to their church communications. How do we get people to respond to communications and attend events? How do we get people to respond to communications and attend events?

When Jesus said “go and make disciples of all nations” his followers listened. And, we’ve been in the business of making disciples ever since. But in recent years social media has changed the playing field. The word “go” and the phrase “all nations” are no longer restricted to physical travel and national borders.

Whether you are creating a missions video, personal testimonial or any other interview based video project, being able to conduct great interviews is critical for creating a compelling story that keeps the viewer engaged. A compelling story and an engaged viewer increases the chance that the call to action will be heeded.

The idea of goal setting has become almost synonymous with the dawning of a new year. While it's fresh on everyone's mind, it seems like a good time to consider your church tech goals.

If your church's Facebook reach is declining, you're not alone. While there are several reasons for it, the bottom line is... Connecting with your followers is becoming more difficult.