church communication strategy

Defining the purpose of your website is most likely going to dictate the direction of a lot more than you likely realize. Here is the reality: by now, as church leaders, we know several things. We know that we need a website, it needs to feel modern, and it needs to look attractive. We know (or should know) that it needs to be responsive, that we want it to show up in Google, that we want it to be easy to add events and sermons … the list can go on and on.

As I talk to church leaders, I'm amazed by the consistency of the challenges they face. One of the biggest questions they ask comes down to their church communications. How do we get people to respond to communications and attend events? How do we get people to respond to communications and attend events?

The Church has the most meaningful and important message of all time. It has the power to transform history, culture, and lives — and...

How many churches can honestly say that you keep your website up-to-date? That your content is always fresh? That your pastor always has a...