How many churches can honestly say that you keep your website up-to-date? That your content is always fresh? That your pastor always has a current blog post on the site (not one that’s six months or – gasp – even older). Do you still have the dates of past events listed for children’s ministry, or in your home page slide show? I would agree that this tells a lot about a church.
If your website is out of date, your church probably:
1) Doesn’t have a full-time or even a part-time person devoted to communications and/or website maintenance.
2) Doesn’t know how valuable it is to keep your website updated, especially when the majority of new visitors check the church’s website before even stepping foot in the door for the first time.
3) Doesn’t realize that digital communication about your church should really be at the top of everyone’s list, not at the bottom, or perhaps not even on the list, but I digress . . .
4) Doesn’t have a church communications director, manager, or even a volunteer to help with the Facebook page . . .
I recently came across these graphics from Justin Wise, and wanted to share this graphic that he developed with you:
Justin claims that he can “read your organization’s mind” and tell whether your church is healthy or not by the state of your church’s website. Yikes! I think most of the churches out there would be in a heap of trouble if this is true.
I agree with Justin wholeheartedly that communication – which now really means digital and social communication strategy – needs to be a part of a church’s organizational, motivational, communication, and big idea strategy!!!