#chsocm

When it comes to social media management the volume of options available is amazing. If you're just starting out you may find it easiest to go to each network and manage things there. As your reach and strategy grows you'll quickly find a need for a more robust solution.

I am a huge fan of survival shows on TV. Who doesn't love Running Wild with Bear Grylls, right? One strategy I have noticed when these folks are trying to catch fish in the wild is how they make a spear. We often think of a single pronged harpoon sharpened to a point, ready to stick an unsuspecting fish. However, making a spear with multiple points gives a greater degree of success. With this type of spear the fisherman can cover more area, have more points to stick, and minimize the chances of missing or deflecting off of the target. We can translate this strategy to how we publish video on the web and social media. Cross-platform video deals with utilizing multiple publishing outlets as part of your communication and video strategy.

One of the keys to online ministry is having a social media strategy. It can mean the difference between effective social interaction and virtual crickets. Developing...

When Jesus said “go and make disciples of all nations” his followers listened. And, we’ve been in the business of making disciples ever since. But in...

Ministry isn’t your typical 9 to 5 desk job. Pastors, staff, and even volunteers are often on the go. But when churches use a...

When summer comes, traditionally it brings with it the not-so-fun slump in summer giving.  Summer brings a lot of things but often it means a...

When Ministry Brands first entered the scene in 2012, they were flying under the radar. No one had heard of them--few have heard of...

Last month we started a series on Church Communications on the Cheap. I spelled out 4 Steps for Budget Friendly Success in your communications. In that...