HomeDigital MinistryOnline Giving3 Reasons Your Church Should Run a #GivingTuesday Campaign

3 Reasons Your Church Should Run a #GivingTuesday Campaign [2022]

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As a pastor, you are always looking for ways to grow your church. You want to reach more people and have a greater impact in your community. One way to do this is by running a Giving Tuesday campaign to raise funds so that you can invest in more ministry efforts for the next year. Giving Tuesday is a global day of giving that takes place on the Tuesday after Thanksgiving. If you look at the stats for Giving Tuesday, it's hard to argue against hosting one for your church. This year, it will happen on November 29, 2022.

One of the core reasons why it makes sense is that #GivingTuesday can be planned in a way to raise funds for something specific without compromising the year-end fundraising campaign for your church. It is also a great way to get people involved who may not normally give to your church.

Donation Community Service Volunteer Support

Here are three reasons why your church should run a Giving Tuesday campaign:

1. It is a great way to engage your congregation.

Giving Tuesday is a great way to engage your congregation in the work of your church. It is a chance for them to learn about your vision for the future and then be involved into something that is important to you and the mission of your church.

2. It is a great way to raise funds for a specific project.

Giving Tuesday is a great way to raise funds for a specific project that your church is working on. This could be a new building project, a missions trip, or anything else that your church is trying to raise money for.

One big recommendation is to choose something like investing in your digital / media ministry since it has a multiplicative effect. While the equipment is purchased by the church, the benefits of usage of that equipment, software, and gear are really going to people outside of your church.

3. It is a great way to get people involved who may not normally give to your church.

Giving Tuesday is a great way to get people involved who may not normally give to your church. This could be people in your community who are looking for a way to help out a good cause or people who are new to your church and are looking for a way to get involved. Giving Tuesday is a great way to reach out to new people and get them involved in your church by highlighting something specific that shows how your church is externally focused on helping the community, not just helping the insiders who attend the church.

So if you're thinking about what you can raise money for specifically in terms of church tech and digital efforts, here are three overall basic ideas for a Giving Tuesday campaign:

  • You Can Evolve Your Church Online Ministry
  • You Can Raise Funds to Expand Your Digital Ministry Programs
  • You Can Raise Funds For Video Equipment
  • You Can Improve Website With StoryBrand

Church online Sunday new normal concept. Bible, cell phone and earbuds on a wood background.

4 Church Tech #GivingTuesday Campaign Ideas

1) You Can Evolve Your Church Online Ministry

Another way you can use Giving Tuesday donations is by starting or expanding your church online programs. Do you have an optimal broadcasting set-up? Perhaps you need multiple monitors and proper mounting systems to allow for efficient work by staff and volunteers.

2) You Can Raise Funds To Expand Your Digital Ministry Programs

If you want to reach more people and have a greater impact in your community, you need to expand your digital ministry programs. Beyond just live streaming Sunday services, using platforms such as AltarLive.com to use with your small groups online or volunteer training, you can invest in webinar platforms, or texting services, or other technology offerings that give you more tools to work with in engaging people in your community. You want to choose something that helps your church reach more people than ever before.

3) You Can Raise Funds For Video Equipment

If you want to take your digital ministry programs to the next level, you need quality video equipment. There are many basic things every media and tech booth needs. If you're equipped with the basics, increasing the audio and video fidelity will give you multiple benefits, not just for With Giving Tuesday donations, you can raise the funds you need to purchase quality video equipment so that you can produce even better content for your church online program.

4) You Can Improve Website With StoryBrand

If you're looking for a way to engage people more effectively online, consider using Giving Tuesday donations to help fund a new website that uses the StoryBrand framework. This will allow you to articulate clearly the vision and mission of your church in a way that is easy for people to understand and connect with. Websites that have applied the StoryBrand copywriting approach have been shown to increase engagement overall with people who visit the website. StoryBrand is something that can really help address many gaps that a given church website might have currently.

Hiring a StoryBrand Certified consultant is one of the most efficient ways to reap the benefits of clearer messaging. Isn't that what you want your website to do? After all, the clear majority of people look up a website before they ever consider visiting somewhere in person.

Giving Tuesday text message. Global day of charitable giving after Black Friday shopping day
Giving Tuesday is the Global day of charitable giving after Black Friday shopping day

Giving Tuesday Will Happen on November 29, 2022

Giving Tuesday is a great day for churches to come together and raise funds for important causes. If you are looking for ways to expand your digital ministry programs or start a church online program, consider running a GivingTuesday campaign. With the funds raised, you can make a real difference in your community because you are able to take better advantage to what church tech has to offer today to churches.

#GivingTuesday 2022 is less than 30 days away, but there's still time to pull together a mini-campaign. In fact the official GivingTuesday.org site offers plenty of free resources and support for anyone that wants to plan a campaign. This year, you have a great opportunity to focus on one church tech / media need and invite people into your ministry through meaningful support. You can do this!

Kenny Jahng
Kenny Jahnghttp://www.kennyjahng.com
Kenny Jahng is Editor-In-Chief at ChurchTechToday.com. He also serves as Chief Innovation Officer at ChurchCommunications.com which has a community of 29,000+ church leaders. Kenny is a Certified StoryBrand Copywriter Guide and founder of Big Click Syndicate, a strategic marketing advisory firm helping Christian leaders build marketing engines that work. You can connect with Kenny on LinkedIn.

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