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7 Statistics About #GivingTuesday You Didn’t Know [2022]


In case you haven't heard, #GivingTuesday is a global day of giving that takes place on the Tuesday following Thanksgiving.

This year, #GivingTuesday falls on November 29.

Since it was founded in 2012, #GivingTuesday has become an increasingly popular way for people to give back to causes they care about.

Here are seven statistics about #GivingTuesday that you may not have known.

1. In 2020, a total of $2.47 billion was raised worldwide on #GivingTuesday, up from $1.97 billion in 2019. This represents a 27% increase from the year before. (Source: GivingTuesday)

2. The average donation made on #GivingTuesday was $183. (Source: GivingTuesday)

3. The most popular causes people donated to on #GivingTuesday 2020 were COVID-19 relief ($377 million), social justice ($190 million), and foodbanks and hunger relief ($145 million). (Source: Giving Tuesday)

4. 72% of Americans say they would be likely to donate to a cause they care about on #GivingTuesday if they were contacted by a friend or family member about doing so. (Source: Blackbaud)

5. 28% of millennials say they are aware of #GivingTuesday, compared to 21% of Gen Xers and 14% of baby boomers. (Source: Blackbaud)

6. 54% of donors say they are interested in donating to a new organization on #GivingTuesday 2021. 

7. The most popular social media platform used for #GivingTuesday promotion is Facebook, followed by Twitter and Instagram.

If you're looking for a way to give back this holiday season, consider participating in #GivingTuesday. Kick off your end-of-year giving season earlier with #GivingTuesday this coming November.


Kenny Jahng
Kenny Jahnghttp://www.kennyjahng.com
Kenny Jahng is Editor-In-Chief at ChurchTechToday.com. He also serves as Chief Innovation Officer at ChurchCommunications.com which has a community of 29,000+ church leaders. Kenny is a Certified StoryBrand Copywriter Guide and founder of Big Click Syndicate, a strategic marketing advisory firm helping Christian leaders build marketing engines that work. You can connect with Kenny on LinkedIn.


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