Although many of us rely primarily on digital communications (email, text, phone) there is still a time and a place for traditional communication tools: letters and postcards sent via snail mail. Whether you just need to communicate a quick message or send a “save-the-date” card for the upcoming rummage sale or women's event, a postcard is an easy way to get people involved (and can be just the thing to post on the fridge). Using church software to easily print these cards can help in a multitude of ways.
Here are three benefits of sending postcards for your church ministry:
1. Save money on postage and paper.
Postage for sending one postcard is $.33 making is less than a stamped envelope. Plus you don't need paper, just the card. Using snail mail doesn't always make sense, but it can for certain ministries or events. Utilize your church software's mail merge capabilities to print cards to family names or individual names.
2. Save time folding letters and stuffing envelopes.
There's a time and a place for letters (think yearly giving statements), but who doesn't like to save time? With postcards, once they are printed and stamped, they are ready to go. No folding, no stuffing, no licking.
3. Help the environment by wasting less paper.
Aside from not sending printed communication at all, sending a postcard has the smallest carbon footprint. Waste less paper and get your message out there by being as green as possible.
IconCMO is a web-based church software company that recently met one of its church customer's needs by creating a simple member group export function called “Group List with Mailing Information.” This export has 7 columns that are easy to match when doing a mail merge: Name, Address Line 1, Address Line 2, City, State, Zip Code, and Country.
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its fascinating post and You included all the necessary information for us to make a better decision and presented the information in a one-page table that was really easy to read. Your work made it really easy to make a perfect decision. Great job!
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You made a great point when you said that you don’t need paper at all when it comes to shipping out postcards. I would say that utilizing postcards for marketing is a great option when you want to spread the word about a particular service. If I were to run an organization, I would be sure to hire a marketing company that could help me create intriguing postcards.
[…] can also send your postcards according to a particular schedule. As you just need to order your postcards before the date of sending your […]
Great Suggestions, I actually decided last week to start sending postcards out to those who we hand’t seen at church in a while. I picked five families, this past Sunday FOUR of those families came to church. That is a pretty good ROI if you ask me! One suggestion I have for anyone who is wanting to do this is go down to your local post office and ask for prestamped post cards. I believe they charge a penny extra for the card. This saves even more money for the church. I was then able to pass these cards through my inkjet printeI’r and had a professional looking, but customized to our church card to send out. I wrote a quick note as pastor on the card and dropped them in the mail box. For less than 2 dollars I had 4 families return to our small church. Going to send out a few today, 1 to a guest, and a second to a elderly widow who was sick last week. The time and money this has taken is far less than writing, printing, folding, stuffing, and mailing a letter.
Hi Kris! Thanks so much for posting about your “postcard” experiences. I agree with you that $2 spent on postcards was a great way to encourage people to come back to church. Love the suggestion to get pre-stamped cards from the PO. Thanks for sharing! -Lauren