Although many of us rely primarily on digital communications (email, text, phone) there is still a time and a place for traditional communication tools: letters and postcards sent via snail mail. Whether you just need to communicate a quick message or send a “save-the-date” card for the upcoming rummage sale or women’s event, a postcard is an easy way to get people involved (and can be just the thing to post on the fridge). Using church software to easily print these cards can help in a multitude of ways.
Here are three benefits of sending postcards for your church ministry:
1. Save money on postage and paper.
Postage for sending one postcard is $.33 making is less than a stamped envelope. Plus you don’t need paper, just the card. Using snail mail doesn’t always make sense, but it can for certain ministries or events. Utilize your church software’s mail merge capabilities to print cards to family names or individual names.
2. Save time folding letters and stuffing envelopes.
There’s a time and a place for letters (think yearly giving statements), but who doesn’t like to save time? With postcards, once they are printed and stamped, they are ready to go. No folding, no stuffing, no licking.
3. Help the environment by wasting less paper.
Aside from not sending printed communication at all, sending a postcard has the smallest carbon footprint. Waste less paper and get your message out there by being as green as possible.
IconCMO is a web-based church software company that recently met one of its church customer’s needs by creating a simple member group export function called “Group List with Mailing Information.” This export has 7 columns that are easy to match when doing a mail merge: Name, Address Line 1, Address Line 2, City, State, Zip Code, and Country.
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