church marketing

With Easter just around the corner, graphics, media, and marketing intel just might come in handy as you finish up your church's Easter service planning. Here are three valuable resources that might help:

Whether your role in your church is that of a pastor, Sunday School teacher, social media coordinator, or any other position involving communication, you are in a competition for people's attention.

Searching online for information about people, places, products, and organizations is commonplace in our digital age. Most of us are doing multiple searches daily or even hourly. Tools like Google Places and Yelp provide valuable information about the establishments we want to visit, like restaurants, stores, schools, and even churches.

There's a lot of buzz around social media marketing, but email - the tried and true channel - shouldn't be ignored or neglected. It's the one platform everyone has and if you set things up correctly, your emails will end up in someone's inbox where it will get some of their attention. Compare this to a Facebook post or a Twitter tweet that can just fly by along with everyone else's updates.

Connecting and communicating with millennials is the focus of industries worldwide. Within the ever-changing digital landscape, modern millennial communication continues to be dominated by social media trends. Churches also want to meet, support, and communicate with their millennial members effectively. After all, they are the leaders of tomorrow, right?

Church video marketing is a growing term to encompass church communication through video. While many churches still don't love the term, "church marketing," there is a growing adoption of this terms thanks to church communication pioneers, Kem Meyer, Tony Morgan, Richard L. Reising who wrote, "Church Marketing 101" back in 2006 (this is by no means a comprehensive list).

Social media is both a blessing and a curse. If you've spoken with anyone recently about Facebook or Twitter or Instagram, I'm sure you've...

Some days, scrolling through your Facebook feed can feel more like a 'choose your own adventure book' than a chance to catch up with friends. Think about the last time you stumbled on a weird 'Sponsored Post,' and asked, "Why am I seeing this?" Quickly you realize the amount of money wasted on Facebook ads is amazing.