Social media’s influence continues to grow and church communicators should stay sharp about the latest trends and tools. Instagram is at the top of the list of current influencers. Its unprecedented growth of over 800 million active monthly users continues to make it a dominant force and an app that church communicators and pastors should consider using. Need more reasons?
- The number of Instagram users grew over 300% in three years.
- 80% of users follow at least one business on their site.
- Over 70% of users make purchases after seeing products on the site.
- 41% of all Instagram users are 24 years of age or younger.
Is Your Church Using Instagram?
500 million Instagram users are on the site researching businesses, organizations, events, people, and products every day. Churches have a huge opportunity to increase online engagement, inspire advocacy, and help further their missions by engaging this thriving user base. Connecting with Instagram users can also help churches build their brand and drive traffic to their services, events, and websites. 70% of business communicators and marketers are poised to invest more time into Instagram marketing. Is your church?
Image is Everything
There are many ways your church can easily learn to use Instagram effectively. This app is designed to connect users to one another through image and video sharing. Its popular ‘Stories’ feature and new ‘Highlights’ function allow users to bring together images and short videos that show who they are, what they’re up to, and highlight their best posts.
Linking to church websites is available and physical church locations can be geotagged to allow users to your church when doing searches by city, state, and country. This app literally plugs your church into a community of nearly a billion users.
Millennials prefer staying connected via Instagram too. They are spending more than three hours per day watching video content on social media sites and Instagram is a favorite. Pastors and church leaders should consider if this app can increase engagement with their youth members.
Statistics also show that brand advocates have more influence and drive engagement better than celebrity endorsements on Instagram. Advocates are essentially passionate fans who follow businesses, organizations or people. These Insta-fans have become the best-untapped resource for helping businesses and organizations flourish organically.