instagram for churches

Is your church finally ready to dive in and start using Instagram? While you're nowhere near the last church on earth to take the plunge and join the Insta-church party, you will be joining this online community at a time when the platform is at its peak. Churches and users have learned some pretty savvy tricks to keep their accounts visible, viral, and performing their best. So where do you start?

Instagram has become the ‘place to be’ for social sharing of images and videos for individuals, businesses, and organizations like churches. With nearly a billion users, it also seems to be the place for fun. Ask any millennial and they will say Instagram is where they spend their time following and catching up on the news of the day and with their own social circles.

What makes one social network stand out from the rest in our techno-saturated, app-centric digital world? Instagram has taken the world by storm and created legions of devoted users and followers. 2017 saw its member base surge to 800 million individual users and 25 million business users.

Social media’s influence continues to grow and church communicators should stay sharp about the latest trends and tools. Instagram is at the top of the list of current influencers. Its unprecedented growth of over 800 million active monthly users continues to make it a dominant force and an app that church communicators and pastors should consider using. Need more reasons?

Instagram has proven it's one of the top social networks in the world and it isn't going anywhere. Whether your church uses Instagram in its social media messaging and communication plans largely depends on your audience; churches with older members tend not to utilize Instagram as much as churches that serve younger people. That said, it is good to know what networks are out there and why they are popular. What are their positive qualities and how can they be used to further your church's message as well as the Gospel?