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5 Creative Ways to Help Strangers Discover Your Church


Make your church more visible online and help strangers discover your church.

Churches are called to nurture their communities and reach out to strangers who may not know anything about Christ.  But the most difficult part of this process is to make connections with people and move them from strangers to “known”. In a world full of digital connections, it somehow remains difficult to make the initial connection that is needed to spur on a continued relationship.

Our digital world provides us with information at our fingertips and so, we expect to be able to find out as much as possible about a person or organization before we choose to connect. This is why churches should optimize ways to help strangers discover their churches; ways that encourage that important first connection. Being creative in this process is key, and we’ve come up with some  creative ways to help strangers discover your church.

5 Creative Ways to Help Strangers Discover Your Church

Nurture your community by helping strangers discover your church and becoming part of the body of Christ.

1. Make sure your website is up to date

How will they believe if they haven’t heard? And how will they hear without a preacher? These are great questions posed by Scripture. However, we may want to ask one more question in the digital age: How will they find the preacher without a church website?

A church website is the digital front door to your church. It’s one of the simplest ways to be found by people who are looking for a new church, and yet, many churches don’t take the time to regularly update their site and/or make sure it even has all the relevant information a visitor might need.

Spend some time on your site. If you don’t have one or if it’s totally out of date, build a new one quickly.

Churches should optimize ways to help strangers discover their churches through blogging, SEO, and social media.  Click To Tweet

2. Start blogging

Search engines like Google highlight fresh and relevant content. One of the easiest ways to keep your site full of fresh content is to blog on a weekly basis.

You may feel overwhelmed by the thought of blogging, but simply start by posting your sermon notes once a week and link to your newly published sermon audio or video.

It’s as easy as that. Once you’ve got the basics down and you feel more confident, you can slowly add more content.

Empower your people: How A Digital Discipleship Plan Will Empower More People For Faithful Ministry

3. Optimize your website’s SEO

In addition to blogging, it helps to tell search engines what your site is all about. Make sure all of your main website pages are optimized for SEO (search engine optimization).  If you are stuck on this one, you can learn more about SEO through reading online articles or taking an online course. However, there are also some really great professionals who specialize in SEO, and you could hire them to whip your website into shape.

Nurture your community by helping strangers discover your church and becoming part of the body of Christ.

4. Create a social media plan

Again, you don’t have to do anything elaborate here, but social media is a great opportunity to not only reach your immediate community but also expand your reach to new people who might be looking for a church.

There are various platforms to choose from: Instagram, Facebook, Twitter, TikTok. etc.. Using all of them will exponentially increase your online engagement; however, you can start with one of them and then add another one when you feel it’s the right time.

A church website is the digital front door to your church. Make sure yours provides all the information a newcomer needs to know, so that they keep coming through your doors. Click To Tweet

5. Create a midweek event to attract new people to your community

Churches have a million ways to host midweek events, and they’re all great. You can host ESL classes, Bible studies, or even run your own Bible study. 

You’ll want to build a page on your church website with an optional sign-up form for the event and make sure each occurrence is listed on your church’s events page. And if you have room in your budget, we recommend running ads for the event. Midweek events are a huge on-ramp for people who may not be quite ready to dive in on a Sunday morning.

Next steps for newcomers: 6 Stages of the Discipleship Journey: DIgital and In-Person


We know that the days of people wandering into your church building on a Sunday morning and introducing themselves are gone. But at our fingertips lie so many wonderful tools and tips that can help you help strangers discover your church. Of course, implementing all five of the tips above will yield a great result for your church. However, if you are a church who doesn’t have any of the above in place, imagine the difference you’ll see by acting on at least one.

Need more tips on growth strategy? Check out If Your Church Fell Off the Map Tomorrow Would Anyone Notice?

CTT Staff
CTT Staffhttps://churchtechtoday.com
ChurchTechToday is the #1 church technology website for pastors, communicators, and leaders. With the goal to provide insight into a variety of topics including social media, websites, worship, media, mobile, and software, ChurchTechToday aims to shed light on how church technology can empower and position churches for impact and growth.


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