Digital Ministry

Church visitors are most likely to first encounter your church through your website after doing an online search. So what does your website say about your church?

Cool Solutions Group has announced new church management software integration partners for eSpace, its HVAC management software, that just might remedy your ever increasing church energy bill. The number one cost influencer to your utility bills can be attributed to the cost of heating and cooling your facility.  The second most factor that contributes to most inefficiencies is controls and behaviors when controlling facilities.

Churches often welcome visitors to these services and see an increase in attendance. Guests may be friends and family of current members, and often these 'extras' only attend church a few times a year on these special occasions. These guests might also be looking for a new church home. 'Tis the season to make a good first impression.

WordPress is a great option for church websites. It's flexible, affordable, easy to implement, simple to upload and change content. WordPress has evolved from a simple blogging platform into a versatile content management system. Today, this open source software tool enables you to create anything between a simple blog and a fully functional website.

It’s easy to be thankful when you've got a stomach full of turkey and pumpkin pie while watching football surrounded by family. But expressing gratitude shouldn’t be limited to Turkey Day. Especially in the church, we should have a Thanksgiving mindset all year round. And that attitude of gratitude should be incorporated into your communication strategy.

There's a lot of buzz around social media marketing, but email - the tried and true channel - shouldn't be ignored or neglected. It's the one platform everyone has and if you set things up correctly, your emails will end up in someone's inbox where it will get some of their attention. Compare this to a Facebook post or a Twitter tweet that can just fly by along with everyone else's updates.

As internet technologies continue to develop and evolve, the chatter that has received the most the airtime has been social media and search engine optimization (SEO.) But, there’s one thing that sets the foundation for all brands—the domain name. Social media, search engines, advertising, and word of mouth can get exposure for your brand, but it starts with your domain. Whether you are a church, a ministry, a nonprofit, or a business, your domain name is the entry point for people to connect with your brand—it is your front door.

Why is a church logo so important? Because logos capture and communicate the identity of your church. And in a world bombarded by advertisements at every turn, this is more important than ever. Merriam-Webster defines a logo as "an identifying symbol." In his book, Logo Design Love, designer David Airey explains, "For thousands of years, humans have needed and desired social identification. Think of the farmer who brands his cattle to mark his ownership or the stonemason who chisels his trademark."