Communication

There's a lot of buzz around social media marketing, but email - the tried and true channel - shouldn't be ignored or neglected. It's the one platform everyone has and if you set things up correctly, your emails will end up in someone's inbox where it will get some of their attention. Compare this to a Facebook post or a Twitter tweet that can just fly by along with everyone else's updates.

Why is a church logo so important? Because logos capture and communicate the identity of your church. And in a world bombarded by advertisements at every turn, this is more important than ever. Merriam-Webster defines a logo as "an identifying symbol." In his book, Logo Design Love, designer David Airey explains, "For thousands of years, humans have needed and desired social identification. Think of the farmer who brands his cattle to mark his ownership or the stonemason who chisels his trademark."

Why do church leaders attend conferences? What is the purpose of these gatherings and what do leaders gain by attending? The simple answer is that the conference atmosphere often provides church leaders precious time away from the grind of church life to refresh, learn, expand, gather resources, and connect with other leaders. Conferences, especially if your whole leadership team can go together, are also great places to learn and grow as a group. Teams can even set aside specific time to cast vision, pray, and plan for the future. Choosing the right conferences to attend is important.

Connecting and communicating with millennials is the focus of industries worldwide. Within the ever-changing digital landscape, modern millennial communication continues to be dominated by social media trends. Churches also want to meet, support, and communicate with their millennial members effectively. After all, they are the leaders of tomorrow, right?

Pastors, church office staff, worship directors and children’s ministry leaders all find a time when they are ready to make a change or a move to a different ministry position. When God calls us to make these changes, where do we begin? This is no small task and it is helpful to have a set of solutions at the ready. Here are 8 church job websites that can help kick-start the process:

Church video marketing is a growing term to encompass church communication through video. While many churches still don't love the term, "church marketing," there is a growing adoption of this terms thanks to church communication pioneers, Kem Meyer, Tony Morgan, Richard L. Reising who wrote, "Church Marketing 101" back in 2006 (this is by no means a comprehensive list).

Increasing attendance is a top priority for most churches. Bringing more people through the doors of the church can translate to impacting more people for Christ.  Church is where communities of worshippers can deepen their faith and connect with other believers. Worshipping together is vital to the Christian life, yet many churches struggle to fill the pews.

Do you remember when texting first became “a thing?” It was confusing to me. I didn’t understand why someone would type on their flip phone when they could just call me. My, have times changed. Now, you can text so quickly and efficiently that George Jetson couldn’t have imagined it. As I type this, I look down at my watch and think of how many texts I’ve sent from this little device, via audio. Let’s leverage text message communication for Jesus. Here are five keys to handle it with excellence: