Media

Church planting is an intentional process of establishing a new center for worship where a congregation can grow and thrive. Though this work is inspired and filled with hope and lots of energy, it is also an extremely challenging process. Because of this, church planting networks become an increasingly important source of support and resources for aspiring church planters.

With Easter just around the corner, graphics, media, and marketing intel just might come in handy as you finish up your church's Easter service planning. Here are three valuable resources that might help:

Whether your role in your church is that of a pastor, Sunday School teacher, social media coordinator, or any other position involving communication, you are in a competition for people's attention.

Why is a church logo so important? Because logos capture and communicate the identity of your church. And in a world bombarded by advertisements at every turn, this is more important than ever. Merriam-Webster defines a logo as "an identifying symbol." In his book, Logo Design Love, designer David Airey explains, "For thousands of years, humans have needed and desired social identification. Think of the farmer who brands his cattle to mark his ownership or the stonemason who chisels his trademark."

Church video marketing is a growing term to encompass church communication through video. While many churches still don't love the term, "church marketing," there is a growing adoption of this terms thanks to church communication pioneers, Kem Meyer, Tony Morgan, Richard L. Reising who wrote, "Church Marketing 101" back in 2006 (this is by no means a comprehensive list).

Often, pastors are asked to speak and officiate events such as weddings and funerals. Musicians and worship leaders are also asked to perform and lead congregations at such events. Often, people are afraid to officially 'charge' for their services even though no one would ever expect someone to perform these events for free.

We've written about Canva free creative software on ChurchTechToday in the past to help church communicators. Really, Canva is for anyone out there who needs to create church graphics, flyers, social media graphics, and pretty much any other graphic design project. It's easy-to-use, simple, and best of all, free.

Canva is a wonderful online graphic design tool for church communicators (and everyone else who's ever had to design a flyer or graphic). I've used Canva to design graphics for this site, presentations, social media headers, Facebook images, and much more. It's an incredibly easy tool to use that can help with a plethora of design needs.