Often, churches tend to get wrapped up in the day-to-day grind and don't take a close look at the fact and figures about giving. It's important to take time out to consider giving statistics in order to look closely at your giving numbers and see how your organization can improve.
Giving is a big deal, especially this time of year when churches often find themselves in the red, instead of the black. Once Thanksgiving and Giving Tuesday have passed, the race is on to encourage generosity and elicit donations from congregations. While trusting God to help close the year in the black is, of course, the goal, most pastors and church staff find themselves "sweating it" if even just a little. The annual State of the Plate survey is quite timely and offers insight into people's giving patterns.
Churches and church tech companies alike have been surprised by the fast-paced change and consolidation of church technology industry over the past three years. In 2012, private equity-backed Ministry Brands came on the scene with easyTithe, SimpleGive and SiteOrganic and quietly began acquiring additional church technology firms.
How many languages do you speak? Just one? Two maybe? Statistically speaking, only about ¼ of Americans can hold a decent conversation in a second language.
In building apps for churches, I've seen hundreds of churches adopt new and emerging technology, which is not an easy thing to do. It’s a big leap for most churches too; moving their primary source of digital interaction to an app. But there’s a powerful language connected to an app most churches don’t speak, or understand. That is the language of Push notifications.
Digital giving continues to rise among all nonprofits--including churches. The Digital Giving Index, produced by Network for Good, analyzes giving trends each year. In the most recent 2015 report, they noted the following interesting statistics:
Overall giving rose 3% from last year
31% of annual giving occurred in the month of December
12% of annual giving occurs on the last three days of the year
With that said, churches are heading into the most critical time of year to focus on giving and to encourage the use of online giving for churches and their members.
Millennials are making up an increasing number of church attendees, and this generation doesn't carry cash or check. Even older folks are choosing debit cards and online payments over paper payments. Churches, however, struggle to find ways to process online donations, gifts, and offerings that do not eat into their bottom line.
Maybe you’ve heard someone say, “People don’t give to need. They give to vision.” Well, that’s not
entirely true. The truth is, people give for a variety of reasons. Just like people have different
personality types, they have different motivators for being generous. Everybody in your
congregations isn’t motivated by the same thing.
Let’s talk about the five reasons why people make a donation to your church:
Planting a church is hard work. In the early stages, a small group of people handles the brunt of the workload. Sunday set-up, child care, budgets, communications, you name it. Resources may be low, but solutions are still necessary. Thankfully, technology can help ease some of the burdens.