#hashtag

What makes one social network stand out from the rest in our techno-saturated, app-centric digital world? Instagram has taken the world by storm and created legions of devoted users and followers. 2017 saw its member base surge to 800 million individual users and 25 million business users.

One of the funnest articles I’ve read on the now famous pound symbol was called “Ode to the #Hashtag: A tribute to the most ubiquitous symbol of our digital times.” It was written back in 2013 by Andrew Miller on Medium, but is every bit as relevant today as it was back then. Especially this line: “People don’t know how to use you, But dump you everywhere just in case, Brands all rush to be your friend, To justify their journeys into cyberspace.” That is so true.

Hashtags are at the forefront of social media conversations everywhere and have even gone mainstream thanks to Jimmy Fallon and Justin Timerlake's latenight spoof...