church marketing

Church communication is critical to your church's mission. With a myriad of communication options including print, email, online, app, text, and social media communication...

What does having a cohesive church brand look like? Is it having pristine brand guidelines with exact colors and fonts to use everywhere? Templates...

Over the years I’ve decided there are some fundamental priorities when it comes to serving in church communications. If you operate in this framework you will go much further and succeed more than you thought.

Churches are constantly seeking new ways to communicate with their congregation and connect with first-time guests. Unfortunately, this can mean that churches focus too much on new communication methods. They end up ignoring older but very effective methods, like email marketing.

It's no news flash that many churches struggle with keeping consistent in their church communication efforts. Often, emails are sent out to the church irregularly, even social networks go without being updated daily or weekly. Emergencies do happen and small churches do struggle more without a huge staff or entire department to make things happen. But more than anything, being consistent in your church communication can be one of the best uses of church resources.

That Church Conference is a two-day intensive church communicator and marketer conference that focuses on how to communicate with your church body, how to use social media, how to build meaningful connections, and much more. Unlike other conferences with a keynote and breakout sessions, this conference boasted one large gathering of people with six sessions the first day, and five the second day.

Efficient and timely communication remains a top goal for churches, pastors, and church communicators. With the overabundance and variation of social media apps being used by people today, along with the number of emails being sent and received, the advantages of text messaging for churches is obvious - everyone texts because it is direct, simple, and at everyone's fingertips.

Every church communicator, administrator, and pastor spends countless hours each week creating and designing communications materials, social media posts, and presentations. Churches want to create a professional look but may struggle with graphic design and might not have the budget to purchase expensive software or hire professional designers.