HomeDigital MinistryOnline GivingHow Churches Can Increase Giving Behavior with a .Giving Domain Name

How Churches Can Increase Giving Behavior with a .Giving Domain Name


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Benefits Of Using A Custom Domain Name For A Specific Web Donation Landing Page Or Microsite

Whether your church is trying to attract new members, keep existing ones up to date, or raise funds through donations, having an online presence is essential. By creating a microsite or custom page with a unique domain name, churches can more easily communicate and reach their audience. 


  1. Establishing Brand Recognition – With a memorable domain name that resonates with your church's mission and identity, it will be easier for visitors to recognize the purpose before they even get to the page. Setting the context in the visitor’s mind is critical because it will impact how much they are willing to absorb before they commit to staying on the site to explore and follow any calls to action you present.
  1. Making Your Website Easy To Find and Recall – People will be more likely to find you online if they can easily search for and remember your website's URL. Additionally, setting up SEO-friendly page titles and descriptions can boost your visibility on search engine result pages and potentially have more than one listing on a SERP (search engine results page). 
  1. Enhancing Credibility – Having an official website with its own domain name helps demonstrate authority and trustworthiness around potential visitors and donors alike. 
  1. Improving Engagement – Creating custom content specifically designed around what people in your community need can improve user engagement by revealing relevant information without overwhelming them with too many choices or options at once. Instead of dumping extensive background information onto a general church website, providing background and support materials and content on a giving site, like testimonials, stories of transformation, breakdowns of upcoming financial needs, annual impact reports, etc., can be much more effective with prospective donors.
  1. Adding Donation Features – Using a .giving domain allows churches to quickly and easily create donation pages that make it simpler for donors to give money securely online directly from the comfort of their own homes or office. However, suppose a communications or marketing team controls the main church website. In that case, it is sometimes tricky to expedite publishing new giving-focused pages and content when it is not directly related to the weekly production cycle.
designing webpage for church giving project


Many churches are looking for ways to increase giving behavior amongst their members and attendees. One creative way churches can do this is by using a custom domain name ending in “.giving.” With a .giving URL, churches can quickly create an online donation page that is easy to find, remember and share. 

Here are five steps you can take to make your church's donation page stand out:

  1. Register a .giving domain name that reflects your church's identity and mission. This web address should be memorable and easily found by potential donors.
  1. Create a custom online donation form featuring your church's branding elements, such as logos and messaging that speaks to the donor's heart.
  1. Share the URL on social media platforms such as Facebook, Twitter, or Instagram to reach more potential donors across multiple networks.
  1. Send the link directly via email or text message to members of your congregation so they have easy access they need when making donations.
  1. Utilize other tools to provide real-time analytics, secure payment processing options, donor management features such as auto-reminders for recurring gifts, and more!

setting up giving website


Custom domain names provide an excellent opportunity for churches to create an online presence and increase their visibility. While the most common domain name is .com, many other options can serve as great alternatives to the traditional .com. 


1. .church – This top-level domain is one of the most popular choices for churches due to its obvious connotation with religious institutions. It’s often seen as more professional and suitable for church organizations than simply using .com.

2. .bible – This popular option implies an association with faith and religion, making it a perfect choice for churches looking to establish an online presence. As a bonus, this top-level domain offers enhanced security features like encryption and two-factor authentication for added protection. There are many uses for a .Bible domain name

3. .faith – As its name implies, this custom domain is about having faith in something or someone higher than ourselves. Churches that opt for this suffix can associate their websites directly with spiritual beliefs and values, sending a strong message to visitors that they are part of a larger community of believers. 

4. .org – A prevalent option in both business and religious spheres, the “.org” suffix has been around since 1985. It continues to be used by churches thanks to its open format and non-profit connotations. 

These are just a few of the many custom domain names available to churches today that don’t feature the traditional .com extension at the end of their web address.

By leveraging the power of a custom .giving domain name, churches can make it easier than ever for their members and attendees to support them financially – which in turn allows them to further pursue their mission of serving those in need locally, nationally, and even globally.

designing donation webpage for church


When it comes to raising funds, creating a giving microsite or webpage that is strategic and intentional is essential. You might consider following StoryBrand communications principles or hiring a StoryBrand specialist to help you craft the most effective message to donors. A giving microsite or webpage allows you to reach out to potential donors and provide them with the information they need in order to make an informed decision about whether or not they want to give. 

But what elements should your giving page or microsite include to be most effective? Let’s break it down. 

1. Donor Story – Stories are powerful and can evoke emotion, which is why you should include a donor story on your giving page or microsite. This could be a short anecdote about how the funds have been used in the past, a story of someone who has been positively impacted by your organization, or even just a personal story from one of your staff members or attendees about why they got involved with your organization in the first place. The point is that stories are relatable and help people connect with your cause on an emotional level. 

2. Photo/Video – Photos and videos are great visual tools that help draw people into your message and keep them engaged as they read through the rest of your content. Try including a photo of the project you’re raising money for, an image of those the project has helped, or even something more abstract, like an inspiring landscape shot that helps set the tone for the rest of your message. Videos can also be powerful; try incorporating footage from previous projects you’ve completed and interviews with those affected by your work. 

3. Donor Testimonials – Testimonials from past donors can be incredibly valuable in fundraising efforts because it shows potential donors that others have already trusted you with their generous donations and were happy with their experience working with you. Include testimonials that detail how their contribution was used, how it impacted those who received it, and why donors chose to support your organization over other similar causes. 

4. Call-to-Action – You always want to make sure that you include a clear call-to-action at the end of each page so potential donors know exactly what steps they need to take next if they decide that they would like to donate money or resources to support your cause. Make sure this call-to-action is straightforward, so there’s no confusion about what needs to happen next if someone wants to get involved with your mission today! 

Raising funds requires an intentional approach when creating digital materials such as giving pages and microsites so that potential donors have all of the information they need readily available when deciding whether or not they would like to get involved in supporting your mission today! 

By incorporating these four elements into every giving page/microsite—a donor story, photos/videos, donor testimonials, and a clear call-to-action—you will ensure maximum effectiveness for every digital campaign you create.

What questions do you have about giving microsites or dedicated giving landing pages?

CTT Staff
CTT Staffhttps://churchtechtoday.com
ChurchTechToday is the #1 church technology website for pastors, communicators, and leaders. With the goal to provide insight into a variety of topics including social media, websites, worship, media, mobile, and software, ChurchTechToday aims to shed light on how church technology can empower and position churches for impact and growth.


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