Social Media

Social media has become a more prominent communication tool for churches during the pandemic. When you haven’t been able to see people in-person, you’ve probably shared sermon videos and offered encouragement with those connected to the church’s social media channels.

As we approach the Lenten season, you might wonder what to give up in this time of reflection. Popular items include caffeine, meat, sugar, television, and alcohol, among others.

When you realize that Facebook has over 2.45 billion monthly active users, you understand how much of an impact you can have with the Gospel. Ministries and churches have the unique opportunity to advance the most important message in the world, and one way you can do that is by leveraging Facebook ads.

As the church embraces digital solutions for connection, leaders are looking for the platforms and tools that will give them the most for their money. In the realm of social media, Facebook and YouTube reign supreme. However, many leaders have expressed growing frustration with the reach and engagement of Facebook and the difficulty of creating content for YouTube. The best-kept secret of the social media world is Instagram, and church leaders and communicators are starting to wise-up to the power the platform offers.

Facebook has provided a great way to stream live at no extra cost. Before smartphones and Facebook were born, churches had to use a TV or a radio station to stream their program live.

Valentine’s Day is the time for couples to come together and show their affection for each other. It’s been used to take the significant other out on a date, give flowers, and receive heaping boxes of chocolate. This idea can be applied to the church and given a technology twist.

Social media can be an excellent tool in ministry. As your church looks to leverage the influence of social media, it’s wise to develop a written social media policy to guide staff as they interact online.

Over the years I’ve decided there are some fundamental priorities when it comes to serving in church communications. If you operate in this framework you will go much further and succeed more than you thought.