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Social Media Marketing [Infographic]

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Social media is a new way for people, businesses, and ministries to interact with people. What you should know is that with every new medium, you need to understand how you should use it because no two ways of communicating should be approached the same. You would not write a newspaper article the same way you would put together a television commercial, right? You need to understand how you are going to approach social media and each specific network you use. (We are writing an eBook that will be released soon to help with coming up with your own social media strategies)

Here are three great points from the infographic:

  • The purpose of social media is to increase fans, share content, send a message, and get feedback.
  • The number of users are: 10 million on Pinterest, 500 million on Twitter, 850 million on Facebook
  • There is a difference between this type of communication and all others: high volume of people, but less relational.

Social Media Marketing Infographic

[HT YouthMinistryMedia.ca | Image via Visual.ly]

Why did you start using social media and how will you use it in the future now?

Jeremy Smith
Jeremy Smith
Jeremy Smith is a writer, blogger, and social media consultant with a penchant for realism. He assists churches with their digital marketing platforms and church tech ministries; he is also currently an outpatient clinician at a Colorado Community Behavioral Health Center and previously worked at Youth for Christ/USA as the Social Media Specialist and as Youth Ministry Director over the span of more than ten years. Jeremy is a dedicated Christ-follower, husband, father, and church volunteer. Connect with Jeremy via Twitter.

3 COMMENTS

  1. Thanks for posting the infographic.
    I think we’ve got to engage at every opportunity. The least we can do, as the church, is to be involved in the conversations that are happening. The worst thing we can do is be absent and, therefore, silent.

    • I think that the problem does not come from engaging (though there are churches that can still benefit from getting onto social networks) but from effectively engaging. Either they cast their social media net too wide or not wide enough. Sometimes they put money into good things like a donut ministry, but miss out on great opportunities like social media where they could bring in new visitors. I want to see marketing not done more, but done better.

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