There are many elements that go into a good church website. One area that consistently causes trouble, though, is the giving page. The problem comes from balancing the need for a church online giving option with the desire to avoid plastering requests for donations all over your site. We have a solution.
Increasing engagement and clarifying the message on your church website starts with structure. In this article, I'll break down 4 elements every effective site design contains, and I’ll show you how to implement a similar strategy on your own site.
Since before anyone can remember, human beings have been telling stories to each other. Stories have the ability to capture the imagination while passing on important information. Storytelling can entertain and educate, inform and inspire. Even Jesus used storytelling (or parables) extensively when teaching the multitudes. How else could one expect hungry crowds to sit on the hard ground for hours on end listening to a sermon? Most of us can barely last thirty minutes on a cushy chair. We owe much to Aristotle who formalized storytelling with the three act structure commonly used in theater. Storytelling has evolved from oral to written and now visual through the medium of film and video.
"Story is the equipment of life." - Robert McKee, Story