In case you haven't heard, #GivingTuesday is a global day of giving that takes place on the Tuesday following Thanksgiving.
This year, #GivingTuesday falls...
Giving Tuesday isn't just for the typical charitable organizations. For years, churches have been benefiting more and more from the momentum of the #GivingTuesday campaign. Just a few years ago, churches saw the largest uptick in generosity on #GivingTuesday. There are billions of dollars being donated, and churches would be wise to join the movement and harness the energy for their causes, too.
The holiday season is here, and with it, lots of opportunities for giving. Church attendees are ready and willing to support a campaign, but it's up to the leaders to communicate clearly and inspire participation. Before you write your first appeal email of the giving season, check out these industry tips.
Giving Tuesday - the first Tuesday after Thanksgiving, Black Friday, and Cyber Monday - has turned into a phenomenon that delightfully transforms our focus, if only for one day, from shopping and consumerism to giving and generosity. According to WikiPedia, "Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.