church marketing

Ever done a Google search and NOT found what you were looking for? Probably not. It may take a couple tries to find exactly what you need,...

If you're overwhelmed by the number of social media services and tools to manage said social media services, you're not alone. It seems like new solutions crop up almost daily. It's a changing landscape for sure. While we've blogged about many social media tools for church communicators, it's great to share this infographic published originally by Kenny Jahng and team to give you a sense of what social media tools communications within the church are using.

As we head into the busiest season for churches, now is the time to wrap your head around Facebook as your new best friend for church event outreach. It's one of the best (and least expensive) ways to share your event, be it a Fall Festival, Trunk or Treat, Harvest Party, or holiday event, getting your church message seen on Facebook is becoming more challenging every day.

A common calculation in the business world is return on investment, or ROI. Finding the ROI of your social media marketing, however, can be difficult. The normal factors may not be as obvious as in other ROI calculations. For churches, looking at social media ROI can be trickier. Ministry isn't always trackable in the same way sales are.

Providing take-aways, or giveaways, for first time guests to your church is a great way to get thought-provoking Gospel materials into the hands of people who are looking for answers to spiritual questions. I recently visited a church in a different town that inspired me to research this idea of church "swag."

Marketing has changed dramatically in the past few years. Gone are the days of seeing an ad, locating the product online and making a purchase without doing further research. Tech savvy buyers go online to read, review and ask others about products that interest them.

In the past couple months, we've been discussing budget friendly ways to share your churches story. Today I'd like to dive into the topic of...

Last month we started a series on Church Communications on the Cheap. I spelled out 4 Steps for Budget Friendly Success in your communications. In that...