Church Communications

Since people look for answers on YouTube, it makes sense to post and name church YouTube videos in a way that helps them find the answer they need.

There are a handful of excellent church communication conferences that can keep your skills up-to-date as you seek to effectively communicate for your church.

Social media has become a more prominent communication tool for churches during the pandemic. When you haven’t been able to see people in-person, you’ve probably shared sermon videos and offered encouragement with those connected to the church’s social media channels.

When you think of church, you probably think of freshly brewed coffee, the laughter of friends, welcoming hugs, your favorite hymns, and the preaching of God's word. It's a place to belong, be enriched, and build up spiritual strength for the week ahead. Why would we ever want to give all this up for church on a screen? Well, because of the COVID-19 pandemic, there are a number of individuals unable to meet in-person, and for a time online meeting in person as a church has become and might still be a mandate out of our control, depending on where you live.

Faced with a global pandemic, churches around the world are adapting. The response has been incredible as churches have met fear and crisis with innovation and connection. In the midst of the first lockdowns, churches ranging from solo pastors to multi-campus congregations with thousands of members picked up the phone and worked through their rosters from top to bottom. Leadership and volunteers reached out via phone, text, and video to make sure needs were being met. Some referred to these as “COVID Calls,” others, “Wellness Check-Ins.” Social distancing has created challenges in care, and the way forward is not always clear. Pastoral care is changing and is more complex than ever before.

Church communicators are being constantly challenged to meet the needs of their staff and congregations to present information effectively and appropriately. This is no small task. Communication tools and techniques rarely stay the same; tactics continually change.

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As the church embraces digital solutions for connection, leaders are looking for the platforms and tools that will give them the most for their money. In the realm of social media, Facebook and YouTube reign supreme. However, many leaders have expressed growing frustration with the reach and engagement of Facebook and the difficulty of creating content for YouTube. The best-kept secret of the social media world is Instagram, and church leaders and communicators are starting to wise-up to the power the platform offers.