church communication

Pastors, church communicators, and nearly everyone on the planet rely on their smartphones for their list of contacts. In our mobile world and busy on-the-go lifestyle, it’s convenient and necessary for church leaders to have contacts quickly accessible on their phones.

It’s easy to be thankful when you've got a stomach full of turkey and pumpkin pie while watching football surrounded by family. But expressing gratitude shouldn’t be limited to Turkey Day. Especially in the church, we should have a Thanksgiving mindset all year round. And that attitude of gratitude should be incorporated into your communication strategy.

There's a lot of buzz around social media marketing, but email - the tried and true channel - shouldn't be ignored or neglected. It's the one platform everyone has and if you set things up correctly, your emails will end up in someone's inbox where it will get some of their attention. Compare this to a Facebook post or a Twitter tweet that can just fly by along with everyone else's updates.

As internet technologies continue to develop and evolve, the chatter that has received the most the airtime has been social media and search engine optimization (SEO.) But, there’s one thing that sets the foundation for all brands—the domain name. Social media, search engines, advertising, and word of mouth can get exposure for your brand, but it starts with your domain. Whether you are a church, a ministry, a nonprofit, or a business, your domain name is the entry point for people to connect with your brand—it is your front door.

Why is a church logo so important? Because logos capture and communicate the identity of your church. And in a world bombarded by advertisements at every turn, this is more important than ever. Merriam-Webster defines a logo as "an identifying symbol." In his book, Logo Design Love, designer David Airey explains, "For thousands of years, humans have needed and desired social identification. Think of the farmer who brands his cattle to mark his ownership or the stonemason who chisels his trademark."

Connecting and communicating with millennials is the focus of industries worldwide. Within the ever-changing digital landscape, modern millennial communication continues to be dominated by social media trends. Churches also want to meet, support, and communicate with their millennial members effectively. After all, they are the leaders of tomorrow, right?

Many churches understand the importance of intentional community, yet very few implement the necessary processes to truly understand whether it is actually happening. But technology can help. Rather than simply being a place for people to connect, your small groups can actually be a catalyst for growth and genuine disciple-making. And if you’re not convinced, here are ten ways you can use your church management software to launch new small groups this fall.

Church video marketing is a growing term to encompass church communication through video. While many churches still don't love the term, "church marketing," there is a growing adoption of this terms thanks to church communication pioneers, Kem Meyer, Tony Morgan, Richard L. Reising who wrote, "Church Marketing 101" back in 2006 (this is by no means a comprehensive list).