Why is a church logo so important? Because logos capture and communicate the identity of your church. And in a world bombarded by advertisements at every turn, this is more important than ever.
Merriam-Webster defines a logo as "an identifying symbol." In his book, Logo Design Love, designer David Airey explains, "For thousands of years, humans have needed and desired social identification. Think of the farmer who brands his cattle to mark his ownership or the stonemason who chisels his trademark."
Graphics design and social media go hand-in-hand. For the church communicator and pastor who need to have all social media channels firing at all times, knowing what sized images and graphics to use both for personal accounts as well as for church social media channels is very important to appear professional and engaged.
Good church communication doesn't just happen. Whether it is the preacher's sermon or church announcements, time and thought needs to be put into what is being communicated to the listeners.
Your church needs someone who can put focused attention into these communications.
Someone has GOT to oversee your communications. Someone needs to be the gatekeeper for you.
ChurchTechToday is the #1 church technology website for pastors, communicators, and leaders. With the goal to provide insight into a variety of topics including social media, websites, worship, media, mobile, and software, ChurchTechToday aims to shed light on how church technology can empower and position churches for impact and growth.