The unfortunate truth is that most modern church websites do not effectively serve their intended purpose.
Your website is your most potent evangelistic tool you have in your arsenal, and it is essential to know how to wield it to its full potential!
If you're a pastor, chances are you've put a lot of time and effort into your church website. But unfortunately, most modern church websites don't effectively serve their intended purpose.
That's because they're not designed with the user in mind. In this article, we'll explore some of the common mistakes churches make with their websites and offer some tips on how to fix them.
3 COMMON MISTAKES WITH CHURCH WEBSITES
1. Failing to Define Their Target Audience
One of the most common mistakes churches make is failing to define their target audience. Who is your website for? Is it for people who are already members of your church? Is it for people who are looking for a church in their area? Or is it for people who are curious about Christianity and want to learn more? Once you've answered that question, you can start tailoring your content to meet the needs of your target audience.
2. Making It All About Themselves
Another common mistake churches make is making their website all about themselves. Yes, it's important to include information about your church on your website. But it's just as important—if not more important—to include information that would be useful or interesting to your target audience. For example, if your target audience is people who are looking for a church in their area, then you should include information on your website about why someone should visit your church. What makes your church unique? What do you have to offer that other churches don't? If you can answer those questions, then you're on the right track.
3. Not Making It User-Friendly
Another mistake churches often make is not making their website user-friendly. Your website should be easy to navigate and should be simple to use. If it's not, then people will quickly get frustrated and give up. So how do you make sure your website is user-friendly? One way is to keep the design simple and clean. Another way is to ensure all important information is easily accessible from the homepage. Using a website platform that's custom developed to serve churches is one of the most strategic things you can do for this issue.
A better way
Most modern church websites don't effectively serve their intended purpose because they're not designed with the user in mind.
If you want your church website to be successful, then you need to define your target audience and cater your content to meet their needs.
You also need to make sure your website is user-friendly by keeping the design simple and ensuring all of the links work correctly. By following these tips, you can ensure that your church website is effective in reaching its intended audience.
If you want to take it to another level, then there are specific best practices you should be aware of and follow. This week there is an online training event being offered that you should know about.
Ministry Designs is hosting a webinar this week, Wednesday September 21, at 1pm ET / 12pm CT, titled: “Keys to an EFFECTIVE Website.”
Tyler Rominger, founder of the church website platform will share some best practices on how to tap your website's fullest potential for reaching new people in your community.