Brian Bishop

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Brian has served in church, ministry, and nonprofit work for most of his career. From pastoral work in the local church spanning everything from children's ministry to IT, serving nonprofits across the country with print product from the largest Christian publisher in the U.S., to leading the fundraising efforts of one of the most prominent broadcast ministries in America. At TouchPoint, Brian ensures that TouchPoint churches have the tools and resources they need to maximize the engagement of their congregations. 

Why Churches Need to Segment Databases

Historically, church databases have been systems that require a lot of manual upkeep. In addition to making sure contact records are up-to-date, they also had to keep track of which members were active with their church, and which ones were not. But in a growing church with multiple campuses and a diverse community, having just two category ‘buckets’ doesn’t provide the level of detail a church needs to effectively communicate with its community. And, it goes without saying that manually tracking churches with hundreds or thousands of members is nearly impossible. The good news is, church databases have become much more sophisticated and able to do much of this tracking and sorting automatically.  

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