In case you haven’t heard, #GivingTuesday is a global day of giving that takes place on the Tuesday following Thanksgiving.
This year, #GivingTuesday falls on November 29.
Since it was founded in 2012, #GivingTuesday has become an increasingly popular way for people to give back to causes they care about.
Here are seven statistics about #GivingTuesday that you may not have known.
1. In 2020, a total of $2.47 billion was raised worldwide on #GivingTuesday, up from $1.97 billion in 2019. This represents a 27% increase from the year before. (Source: GivingTuesday)
2. The average donation made on #GivingTuesday was $183. (Source: GivingTuesday)
3. The most popular causes people donated to on #GivingTuesday 2020 were COVID-19 relief ($377 million), social justice ($190 million), and foodbanks and hunger relief ($145 million). (Source: Giving Tuesday)
4. 72% of Americans say they would be likely to donate to a cause they care about on #GivingTuesday if they were contacted by a friend or family member about doing so. (Source: Blackbaud)
5. 28% of millennials say they are aware of #GivingTuesday, compared to 21% of Gen Xers and 14% of baby boomers. (Source: Blackbaud)
6. 54% of donors say they are interested in donating to a new organization on #GivingTuesday 2021.
7. The most popular social media platform used for #GivingTuesday promotion is Facebook, followed by Twitter and Instagram.
If you’re looking for a way to give back this holiday season, consider participating in #GivingTuesday. Kick off your end-of-year giving season earlier with #GivingTuesday this coming November.
