Churches face a major shift in how to worship in 2020 and beyond. Live streaming has become the go-to solution for churches and parishioners who want to stay connected, engaged, and spiritually fed. Pastors and tech team volunteers recently had to scramble to use streaming infrastructure to reach their congregation at home. Now they're faced with the challenges of improving their production workflow.
Facebook's free live streaming services have opened up a world of opportunity for churches to reach out to their audience through live video content. Churches love the number of people who are able to watch their Facebook live videos, however, there are problems with accurately tracking the number of attendees. Often these numbers are even inflated and may rarely include new people which can be bad news for churches. So what is this service actually providing and is it worth it?
In the old days, churches used to buy time on a local TV or radio stations to extend their reach electronically but today, that's happening more often through the Internet with live streaming services. TV, radio, and Internet services cost money and for many churches, the cost prevents them from broadcasting their service. Facebook Live now makes this more accessible to a large potential audience of viewers. In many cases, users can do so for free or for a fraction of the cost of the expensive Internet church streaming services springing up all over the place.
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