Church communicators are being constantly challenged to meet the needs of their staff and congregations to present information effectively and appropriately. This is no small task. Communication tools and techniques rarely stay the same; tactics continually change.
Over the years I’ve decided there are some fundamental priorities when it comes to serving in church communications. If you operate in this framework you will go much further and succeed more than you thought.
Churches are constantly seeking new ways to communicate with their congregation and connect with first-time guests. Unfortunately, this can mean that churches focus too much on new communication methods. They end up ignoring older but very effective methods, like email marketing.
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