I live, eat and breathe social media for a living. While you probably don't, there are for sure valuable lessons to be learned from the social media landscape that can be applied to your church.
I’m not a marketer by trade, but I’ve been a relatively active user of various social media platforms since I first heard that AOL Instant Messenger door creak open for the first time when I was in elementary school.
You didn't set out to completely ruin your reputation on Facebook, it just sort of happened. You griped about waiting in line at Starbucks, dropped a few expletives about dealing with your kids at Wal-Mart, criticized your spouse for not being on time, and suddenly you find yourself wondering why people are looking at your differently at church. Did you forget that you are a pastor?
If Facebook were a country, it would be the third largest in the world behindChina (1.33 billion) and India (1.17 billion), and followed by the U.S. (307 million). Now, a new church is being planted in the "nation" of Facebook, bringing live worship to its 400 million-plus residents.