I am not a naturally gifted speaker. I have worked really hard to improve as a communicator. One of the areas I had struggled in for a long time was speaking directly to a camera.
If you have spent many years speaking to a live audience, then speaking straight to a camera in an empty room is quite different. When the congregation laughs at a joke or is audibly engaged in the message, it builds my confidence as a communicator. It also gives me momentum as the sermon progresses. This all goes away when preaching directly at a camera.
Ministry leaders must ask themselves whether streaming a church service once a week is enough to build an online community and discipleship. In many respects, the answer is no. Furthermore, there are a number of other pain points experienced by pastors when trying to grow their church community.
Imagine if a month ago you'd said, "We're closing down our church building for a month or so, and we will do all our ministry online." People would have told you that it was a horrible idea. In the span of a week, things in America look quite different. Churches are now asking: "How best can we do all our ministry online now that the church build is closed for a month or so?"
Creating custom church videos was out of reach for most churches in the past. Today, things are quite different because the cost of cameras, talent, and technology have decreased. This is good news for the Church. A research from Cisco shows that by 2019, video traffic will account for 80% of all consumer internet traffic, up from 67% in 2014.
The end of the year is drawing near. For churches, Christmas is obviously an important time of the year. Oftentimes, it's during this holiday that large quantities of people are looking for churches of their own, and it is extra important that the worship service be as flawless as possible.