broadcast

Live video is key to getting your church’s message out. Whether you are broadcasting to displays around your building, to a TV station, Livestreaming or just archiving, excellent live video can set your church apart. According to a study by released by Brightcove, poor quality video presentations influence viewers to have a negative perception of the author. This negatively impacts engagement with the organization. So, it’s important to ensure your livestreams and broadcasts are the highest quality possible, both in production and delivery.

While it's possible to live-stream with a single camera and a software encoder, or even with multiple smartphones, using a video switcher is the way many churches should do it. First, what's a video switcher? A video switcher is NOT a selector switch that you'd pick up from a big online or electronics retailer. While it does the same thing, select video sources, it does so without the visual glitch on the screen that a selector produces.