HomeResourcesArtificial IntelligenceGloo Shares Vision For Responsible AI By The Church

Gloo Shares Vision For Responsible AI By The Church

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TL; DR: Gloo is calling on the church to lead in ethical AI adoption — investing heavily in tools, resources and partnerships to ensure AI serves human flourishing, not just efficiency.

Key takeaways:
1. Gloo frames AI as a “moral imperative” to promote human flourishing, not replace relationships.
2. The church is positioned as a vital voice in global discussion on AI’s ethical, legal and social dimensions.
3. Gloo commits to equip church teams with generative-AI training, an “AI & the Church Hub”, and a $25 M investment fund to support faith-aligned AI efforts.
4. Collaboration is key: Gloo’s initiative involves partners across research, ministry, funding and tech to set standards for AI use in the faith ecosystem.

Gloo, a prominent organization dedicated to building a trusted platform that releases the collective might of the faith ecosystem, has recently released a formal statement emphasizing the significance of AI within the church and its commitment to guiding its responsible implementation. With advancements in AI technology from organizations like OpenAI, Google, Microsoft, and Adobe, Gloo recognizes the pivotal role the church plays in shaping the dialogue surrounding AI’s moral, ethical, and societal implications. Additionally, Gloo aims to equip church teams across the country with resources on generative AI, further empowering them to leverage technology for the betterment of humanity.

GLOO AI initiative

The Moral Imperative to Promote Human Flourishing:

Scott Beck, CEO at Gloo stated, “We believe it is a moral imperative to responsibly use technology to advance human flourishing. AI is a powerful technology that should better enable, not replace, relationships.”

The company recognizes the potential for positive impact that AI holds, but also acknowledges the risks and potential harm associated with its misuse. By embracing responsible approaches to AI, Gloo asserts that the church can play a vital role in ensuring that technology is harnessed for the greater good.

The Church’s Role in the AI Dialogue:

As AI continues to transform various aspects of culture, Gloo advocates for the active participation and leadership of the church in the global dialogue surrounding AI’s moral, ethical, legal, and human rights implications. The church, as a beacon of moral guidance and a hub of diverse perspectives, can contribute to shaping the responsible development and deployment of AI technologies in society. Gloo seeks to facilitate this engagement by convening subject matter experts and faith representatives, fostering an environment where thoughtful discussions can take place, and confident leadership can emerge.

Gloo’s Commitment to Empowering Church Teams:

Recognizing the significance of AI’s potential within the church, Gloo pledges to connect and serve the global church by equipping church teams nationwide with resources and knowledge on generative AI. By providing these valuable tools, Gloo will empower church teams to harness AI technology in their ministries effectively. Through comprehensive training programs, educational materials, and support networks, Gloo will enable church teams to leverage generative AI as a means to enhance their outreach, amplify their message, and provide innovative solutions to the challenges faced by their communities.

Championing Collaboration and Fulfilling Purpose:

Gloo’s overarching goal is to unlock the collective potential of the church and every individual within it. To take advantage of collaborative efforts, the company is partnering with organizations such as Barna Group, YouVersion, OneHope, Talbot School of Theology at Biola University, AIforChurchLeaders.com, Christianity Today, ChurchTechToday.com, and others. This collaborative effort seeks to align and define standards for the appropriate use of AI in ministry, fostering a global conversation.

gloo ai kenny jahng

AI & the Church Hub: A Knowledge Center for Leaders:

To provide a centralized resource for church leaders, Gloo will launch the AI & the Church Hub. This aggregating platform will offer the latest AI news, event updates, insights, and recommended technologies from top thought leaders. Church leaders can stay informed about the evolving landscape of AI and its potential implications for the Church. Interested leaders can sign up to be notified of the AI hub’s launch.


Gloo’s formal statement highlights its commitment to responsible AI use within the church, emphasizing the importance of contributing to the global dialogue on AI’s moral implications. Furthermore, Gloo’s dedication to providing church teams with resources on generative AI positions them as leaders in empowering the church to utilize technology for the betterment of humanity. By embracing AI’s potential while upholding strong ethical standards, Gloo envisions a future where the church actively shapes the responsible use of AI, fostering human flourishing and fulfilling its purpose in the world.

The original statement issued by Gloo is below:

Gloo Launches New AI & the Church Initiative

BOULDER, Colo., June 21, 2023 — Gloo, the leading technology platform dedicated to connecting the faith ecosystem and releasing its collective might, announced a new effort, the “AI & the Church Initiative” to empower the Church to responsibly navigate and engage the evolving landscape of artificial intelligence (AI). The AI & the Church Initiative includes multiple components including collaborative funding, events, resource hubs, content, and participation in a cross-industry working group for the responsible use of AI in ministry.

“We believe there is a moral imperative to responsibly use technology to advance human flourishing. AI is a powerful technology that should better support, not replace, relationships,” said Scott Beck CEO and co-founder of Gloo.

The initiative includes a $25 million AI investment fund to invest in efforts at the forefront of responsible AI research and development within the faith ecosystem. Gloo will partner with other aligned investors and organizations who are also seeking to advance the responsible use of AI. 

An additional component of the Gloo commitment to AI is a first-of-its-kind hackathon, an event rallying developers from across the U.S. who will come together and rapidly advance AI-based technology to serve the faith ecosystem. Slated for this fall in Boulder, Colorado, the event promises to advance groundbreaking technologies leveraging the Gloo platform, where winning creators will receive awards and acceleration from a $1 million funding pool.

Gloo will launch this month the AI & the Church Hub, which will provide a single place where leaders can access the most current AI news, events, insights, and recommended technologies from top thought leaders. The hub will be a centralized, trusted place where church leaders can stay informed on all things AI & the Church. Ministry leaders can sign up to be notified once it goes live.

Partners across technology, content, research, ministry and funding are joining the initiative to ensure that the entire Church is served well in the conversation. “Understanding what AI means for ministry is vitally important to Christian leaders and their communities. We are honored to continue Barna’s partnership with Gloo for this significant effort. They’ve purposely created an initiative in which anyone and everyone in Christian ministry can participate,” said David Kinnaman, CEO of Barna.

Some of the participating partners include David Kinnaman (Barna Group), Bobby Gruenewald and Nona Jones (YouVersion), Rob Hoskins (OneHope), Ed Stetzer (Talbot School of Theology at Biola University), Kenny Jahng (AIforChurchLeaders.com), Carey Nieuwhof, Bishop Claude Alexander (The Park Church), Tim Dalrymple and Nicole Martin (Christianity Today), Ben Elmore (Servant.io), Scott Evans (Outreach Media Group), as well as many collaborative initiatives such as AI and Faith, and others (expanded list available at gloo.us/ai).

Gloo will become part of a working group of organizations coming together to align and define standards for the appropriate use of artificial intelligence in the faith ecosystem. “As church leaders, it’s important for us to approach every new technology innovation thoughtfully and intentionally. This won’t be figured out by any one organization—it will take a concerted effort across the faith community,” said Bobby Gruenewald, CEO of YouVersion.

“Our ultimate goal is to connect and release the collective might of the Church. The AI & the Church Initiative is all about helping leaders do that,” said Steele Billings, Head of Gloo Exchange and AI Initiatives at Gloo. “We know leaders are asking how or if AI can benefit them in their ministry and in serving their communities. And most importantly, how can it help people have deeper relationships with God and one another? Whether it’s collaborative funding, new technologies, gatherings, or equipping resources, Gloo is committed to empowering church leaders to responsibly leverage AI to help fulfill their missions.”

Gloo welcomes faith leaders who are eager to help the Church drive a global conversation around the responsible use of AI. Find ways to get involved and read Gloo’s full statement at gloo.us/ai.

Gloo is the trusted platform that releases the collective might of the faith ecosystem. As a leading technology innovator, Gloo connects people, partners, world-class content, funding opportunities and more to help ministries achieve their goals and change more lives. Gloo has more than 30,000 churches using its platform and connects more than 1,000 new people to churches each day. Gloo is based in Boulder, Colorado, employing a team of more than 150 people.

SOURCE Gloo

CTT Staff
CTT Staffhttps://churchtechtoday.com
ChurchTechToday is the #1 church technology website for pastors, communicators, and leaders. With the goal to provide insight into a variety of topics including social media, websites, worship, media, mobile, and software, ChurchTechToday aims to shed light on how church technology can empower and position churches for impact and growth.

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