Social media has become a more prominent communication tool for churches during the pandemic. When you haven’t been able to see people in-person, you’ve probably shared sermon videos and offered encouragement with those connected to the church’s social media channels.
Church communicators are being constantly challenged to meet the needs of their staff and congregations to present information effectively and appropriately. This is no small task. Communication tools and techniques rarely stay the same; tactics continually change.
As the church embraces digital solutions for connection, leaders are looking for the platforms and tools that will give them the most for their money. In the realm of social media, Facebook and YouTube reign supreme. However, many leaders have expressed growing frustration with the reach and engagement of Facebook and the difficulty of creating content for YouTube. The best-kept secret of the social media world is Instagram, and church leaders and communicators are starting to wise-up to the power the platform offers.
This time of the year is busy with Thanksgiving and Christmas events to arrange that there’s little time left to spend on elaborate advertising campaigns. “And He said to them, 'Go into all the world and preach the gospel to every creature.'”
Facebook has added the ability to upload video for your church's Facebook page cover. This is exciting news because it means that visitors have one additional way to preview your church, aside from your church website. In this article, we'll walk you through the simple steps to update your Facebook cover with video to have an even better impact in your community.
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