reduce friction

We’ve all experienced a lengthy online payment process. Amazon.com has one of the easiest online payment methods, making it a seamless process to ‘hand over’ your money. Churches should, therefore, be questioning how they can learn from Amazon’s online payment methods.

The world has gone online. These days, everything is increasingly digital, and everyone is increasingly comfortable transferring money online, whether it's for purchases or donations. As church leaders, there are a few lessons you can learn from the expert in all things online and digital to increase online giving from your congregation: Amazon.