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Why Facebook’s Live Video Strategy is Bad for Churches

Facebook's free live streaming services have opened up a world of opportunity for churches to reach out to their audience through live video content. Churches love the number of people who are able to watch their Facebook live videos, however, there are problems with accurately tracking the number of attendees. Often these numbers are even inflated and may rarely include new people which can be bad news for churches. So what is this service actually providing and is it worth it? 
Paul Clifford -
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