Churches hope for financial stability at year-end, but untapped donations and the holiday season offer an incredible chance for generous support. Planning and implementing a compelling giving campaign is essential to capture this generosity.
Without clear fundraising goals and a detailed plan to achieve them, your church may miss out on the unique opportunity to raise money during the most generous time of year. That's where SMART goals come into play.
This approach will ensure that your goals are well-defined, trackable, realistic, pertinent to your church's needs, and attached to a specific timeline for completion.
Did you know that 30% of all donations to churches and organizations are given in just the last few weeks of the year? While people in your church community will undoubtedly give, the question is, will they give to your church? Or somewhere else?
Giving Tuesday - the first Tuesday after Thanksgiving, Black Friday, and Cyber Monday - has turned into a phenomenon that delightfully transforms our focus, if only for one day, from shopping and consumerism to giving and generosity. According to WikiPedia, "Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.