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5 Powerful #GivingTuesday Statistics


Check out these powerful #GivingTuesday statistics that will inspire churches to join the movement.

Giving Tuesday isn’t just for the typical charitable organizations.

First of all, let’s explain. #GivingTuesday is a global generosity movement unleashing the power of radical generosity. 

The movement was created in 2012 as a simple idea: a day that encourages people to do good. Since then, it has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Churches Rally On #GivingTuesday

For years, churches have been benefiting more and more from the momentum of the #GivingTuesday campaign. As reported by Easy Tithe, it was just a few years ago when churches saw the largest uptick in generosity on #GivingTuesday with an 18.1% increase in online donations. And that December, roughly 30% of annual giving happened.

Here are some insightful statistics you need to know as you consider a #GivingTuesday campaign for your church

5 Powerful #GivingTuesday Statistics

1. In 2020, more than $2.47 BILLION was raised in the US alone on #GivingTuesday. 

According to Giving Tuesday’s 2020 Impact Report, the amount raised in 2020 — an unprecedented year when pockets were empty and giving was unpredictable — broke records on every front. 

And remember, this was all raised in ONE DAY. Clearly, people are excited to invest in national movements, local causes, and community improvements. When the purpose is clear and tangible, people rally and support positive change.  

Digital giving lessons: 3 Creative Approaches To Church Giving Online To Learn From Amazon

2. In 2020, 16.8 million people donated. 

#GivingTuesday statistics collected by the Giving Tuesday reported that, in addition to 16.8 million donors, more than 13.6 million conversations around the #GivingTuesday movement were happening on social media. 

I dare you to check Instagram on #GivingTuesday and not hear the buzz. 

On #GivingTuesday in 2020, there were 13.6 million social media conversations happening on the subject. I dare you to check Instagram on #GivingTuesday and not hear the buzz. Click To Tweet

3. Typically, 10% of the year’s giving is donated in the last 3 days. 

Similarly, #GivingTuesday statistics reveal that 30% of annual giving occurs in December. According to Easy Tithe the reasons vary, but it’s safe to say that end-of-year, focused campaigns remind people it’s time to make that donation — even if it’s motivated by a tax break. 

When you find a recipient or cause for your church’s #GivingTuesday campaign, build momentum and pull out all the stops to promote the movement: during announcements, through social media, and even laying down a giving challenge to the congregation.

Use the end-of-year momentum to focus giving. Communicate your church's campaign and plan, and keep givers apprised of the progress and impact. Click To Tweet

4. The average online donation amount is over $100.

What does this #GivingTuesday statistic teach us? Online givers are generous!

Does your church have a visible, accessible online giving option? Since online donations increase every year, offering a digital giving option is crucial. 

Is your online giving ready for the deluge of #GivingTuesday activity? Talk to your tech team and make sure everyone is prepared.

 More online giving: 7 Ways To Increase Online Tithing For Churches

5. In the US, more than 240 community campaigns existed across every category. 

Campaigns abound! #GivingTuesday statistics reveal goal-achieving movements were recorded in every sector, raising funds to alleviate poverty, secure housing, help sheltered animals, and support health care workers.

You can harness the excitement of the #GivingTuesday movement and create a campaign unique to your community or church.

Do you need to complete a building project?
Are you raising money for a youth mission trip?
Is there a local organization you’d like to partner with and raise funds for?

The possibilities are endless.

Start With Strategy

But we do know this: Churches with a year-end giving plan are twice as likely to reach their goals. Strategy is key, and without one, you’re aiming at nothing. Start with this basic outline:

  • Determine your purpose
  • Communicate your purpose
  • Update givers
  • Inspire givers up until the very last moment 

Many givers will wait and see how the fundraising is coming along before they decide how much to contribute. Be clear about your goals and communicate your progress along the way. 

Ready to kick off your year-end giving with a #GivingTuesday campaign at your church?  

Join the movement and become part of the #GivingTuesday conversation. Just a small portion of the billions raised can make a huge difference for your cause. 

Your next read discover 3 Good #GivingTuesday Ideas Your Church Should Be Using.

What best practice can you share from your church’s #GivingTuesday campaign?

Kenny Jahng
Kenny Jahnghttp://www.kennyjahng.com
Kenny Jahng is Editor-In-Chief at ChurchTechToday.com. He also serves as Chief Innovation Officer at ChurchCommunications.com which has a community of 29,000+ church leaders. Kenny is a Certified StoryBrand Copywriter Guide and founder of Big Click Syndicate, a strategic marketing advisory firm helping Christian leaders build marketing engines that work. You can connect with Kenny on LinkedIn.


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