It's pretty easy to be lousy, and not so easy to be truly great at something. If you're alive, you had one of those moments in your life when you realize that you weren't prepared for what you needed to do. Often, this can be the case for the lucky chap given the job of “church technology expert” as his church.
You don't have me fooled, I know that at some churches, it's hard (to say the least) to clean the restroom, take out the trash, answer the phones, oh, and rock Twitter and keep the website up-to-date–sometimes it's one lucky guy or gal juggling a myriad of responsibilities.
I came across this blog post yesterday, 9 Ways to Preach a Lousy Sermon by Ben Reed, and borrowed the theme for this article, because, well, it was just so awesome I couldn't pass it up. So here goes, 6 Ways to Be Lousy at Church Technology:
1. Don't replace your ChMS.
Never look for a church management software system (ChMS) that might be a better fit for your church no matter how terrible and frustrating your current system is.
2. Don't update your church website.
Don't bother updating your church website on a daily or weekly basis – you have last year's sermon podcasts archived, so why worry? People don't really visit your church website all that much.
3. Don't pray.
Spend very little time praying about your church communication through technology. Save prayer for things that matter like who's going to lead Bible study next year or who's in charge of the next women's retreat.
4. Don't get more training.
Don't bother getting additional training in order to improve your understanding of new technologies as they relate to the Church. Stay away from conferences, especially the good ones. While you're at it, don't talk to other pastors or church communicators about how they use technology either.
5. Spend lots of money.
Keep spending money on newfangled technologies that are really cool even though you're not really sure what your church needs and what will help your congregation the most.
6. Click “Like” a lot.
Spend lots of time on Facebook, Twitter, Pinterest, and LinkedIn chatting with friends, but not ministering to their needs. Don't bother praying for them or reaching out with a phone call. Click “like” a lot and call it a day.
What do you think? What would you add to the list of what NOT to do with church technology?
Lauren Hunter is a freelance writer, church technology PR consultant (http://lhpr.net) and founder of the blog ChurchTechToday (https://churchtechtoday.com), Technology for Today’s Church.