Are you effective at communicating with the members of your church? How about with the entire community? When you have an important message to relay, you have to make it impactful. And you have to make sure it is making the target.
In today’s world, your congregation and community are being bombarded with a continual stream of information. Some important, most not. Making your messages stand out from all of that noise is the new challenge facing church leaders. To do this you are going to need to reach your targeted audience, make sure that your message is relevant to them and encourages engagement.
Below are four methods to help you increase communication with your church members:
Method 1: Understand Your Church Members
Who is it that you are trying to reach? For a busy church leader, that may be a youth group today and important community business leaders tomorrow. You have to make sure that your communication strategies are customized to fit the needs of each of these groups. You don’t want to inundate your business community with news about an upcoming youth retreat.
Method 2: Explore Communication Options
Your older church members may still love getting their updates from the weekly bulletin, but your busier younger congregates may like the convenience of checking in with you online. Look at your church demographics and determine what types of communication methods will work best when you want to post about church news and events.
This will most likely involve you utilizing a few different systems, such as a website, social media, email and of course that weekly bulletin.
For emergency church updates or as a reminder for upcoming meetings, mass notification using an SMS text message or personalized recording is very effective. Since voice broadcasting providers allow you to organize your calling lists into groups, you can avoid sending out messages that are irrelevant to certain members of your church. This means that when you want to remind parents of the pick-up time after the retreat, other community members won’t receive a message that does not pertain to them.
Method 3: Offer Inspirational Messages
Take the time to write posts or send emails that also address issues of your faith. To engage your church members, tie your faith messages in with current challenges they may be facing. A mid-week message of hope from you may be just what your attenders need to make it to Sunday.
Method 4: Encourage Open Communication
In all of your communications, you should be inviting feedback and making it clear how and when you can be reached. If you send emails, check for responses regularly. Look at your church’s website or social media site daily to check if a visitor has a question or comment for you. Two-way conversation show that you are interested in your community and value their participation. The trick is to make you sure that you see it and respond.
You are facing new challenges never before seen by the church. While there may be the temptation to resist change, if you want to stay close with your community and continue to be perceived as a leader, you need to begin looking at the diversity in your church. Hone your communications to speak to each group directly and you will retain respect and loyalty in your community.