As someone who works in ministry but also values technology, you understand why having an effective digital presence is critical for churches. However, there are probably people in your church who don’t understand why your church’s website is so important.
Despite the fact that 70 percent of your church’s first-time guests will visit your website before they decide to attend, some church leaders can’t make the connection between your digital presence and ministry effectiveness. This can be a tough change for some leaders because they remember a day when churches didn’t have websites and dynamic online content.
Tracking your church’s digital presence offers great insights into the metrics that matter for ministry. Today, churches are using technology to create opportunities for people to worship, give, and study the Bible. Most people use and appreciate online resources and the access to information it affords.
How to Leverage Online Analytics to Measure Ministry Effectiveness
The availability of analytics for your website makes it easy to know what the people in your church community are viewing and what they are missing. If you don’t know what people are doing online, you can’t adequately plan your online presence. If you have web pages people aren’t visiting, you need to know why.
Are you answering questions no one is asking? Do you need to find a way to make important information more important to your community? Are people updating their online profiles and regularly returning to the member portal? For today’s digital generation, this is the same as involvement.
For potential church visitors, the Web is often their initial interaction with your community. If visitors find your online community difficult to navigate, they may choose to not visit in person. Your web presence should be as friendly as your physical building.
Your Church’s Website is Like an Onion
If you want to be able to identify how your website is making a tangible difference in the lives of people in your church, you need to think of your web presence like an onion. It must be layered so people encounter the most important messages or ministries first. The secondary messages require a click.
By monitoring online activity and providing a friendly online gathering space, you can gain valuable information about your retention efforts. For more insights on things you can measure to increase your church’s ministry effectiveness, download our resource “The Numbers Game” today.
How would you rate the effectiveness of your church’s online presence? What can you do to improve it?
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