Just when you thought the web couldn’t get any better, it has. With the advent of mobile browsing (surfing the internet on your phone, tablet, or other device), the format for displaying graphics and video has undergone a radical update, which has the possibility of improving church software to boot. HTML5 developed by Opera, has become to defacto standard for all devices, and so, it quite frankly, makes the web even better, not to mention church technology.

Last month, Adobe, maker of Flash, announced that it is putting all its eggs in the HTML5 basket, which initially frightened many website designers and software developers who perhaps, didn’t see this coming. But for all the other software developers (like our site’s awesome sponsors) out there who have been following mobile development and are on top of this change, you’re in for a real treat.

HTML5 and Church Websites
One of our newest sponsors, Clover Sites, makes some of the finest church websites out there and has extremely simple and intuitive editing software called The Greenhouse. They too have prepared adequately for the shift by putting a plan in place to migrate Clover over to HTML5.

A few of the benefits of using website creation software that is built in HTML5 are:

  • A church’s full website (not just a mobile version of the site) will be available on an iPhone, iPad, or any other mobile device.
  • Faster loading times, better accessibility for visually-impaired visitors, and new options to embed code into a website are also great features.

HTML5 Rocks the Church E-Newsletter
For video email marketing software maker, BombBomb, HTML5 has been the plan all along due to their mission to make email marketing more personal through video.

BombBomb’s software is designed to allow email recipients to play video right inside the inbox with HTML5 technology.

“Where HTML5 isn’t present or supported, a Flash fallback lets the people who get your emails watch your video on a dynamically-generated, mirrored landing page (it looks and functions exactly like your email).  This is in contrast to most others offering video email, who play your video outside the context of your actual email,” comments Connor McCluskey, co-founder and CEO of BombBomb.

The bottom line is, when you’re looking at purchasing new church technology, it pays to ask the “HTML5 million dollar question.” If a firm’s software isn’t already planning a move over to this platform, keep searching until you find software to accomplish your goals that will include this integral mobile platform now and into the future.

Lauren Hunter is a freelance writer, church technology PR consultant (http://lhpr.net) and founder of the blog ChurchTechToday (http://ChurchTechToday.com), Technology for Today’s Church.