December 18, 2014

About the author  ⁄ Andrew Olsen

Andrew Olsen, CFRE, is an award-winning advisor to churches/parachurch ministries, nonprofits, and political organizations across the U.S. Over the last decade he’s helped organizations raise more than $60 million to help change lives, influence public policy and shape the nation’s political landscape. Visit his blog for more great fundraising articles and free downloads.

5 Ways Cultivating Relationships Helps Engage Donors

How exactly do you build trust? What are the most effective tools and strategies you can use to develop authentic, trusting relationships with donors? In Russ Reid’s groundbreaking 2010 study, Heart of the Donor: Insights into donor motivations and behavior for the 21st century, they found that trust was one of the key motivators for donors to consider a charity as “favorite.” 1) Be Personally Relevant Specifically, donors indicated that charities needed to be doing work that was personally relevant to them, provide a positive donor experience and prove their organizational trustworthiness. This, we propose, is the cost of entry ...

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Engage Donors in 13 Simple Steps

Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline.  Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression.  It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means now is the time to engage with your major donors in the most meaningful ways possible. Here are 13 ways to engage major donors and deepen your relationships for future fundraising success. 1. Invite donors to participate in your mission.  There is no better way to create engagement ...

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